Why is following my own professional advice so HARD?!?

I have a girlfriend/colleague who incorporated her nonprofit a few months ago, Empowering Single Moms, Inc. and is having a launch event on May 16. We’ve been friends since college and this has been her vision for a long time; it is so exciting to witness it coming to fruition!

With that said, I have been working at warp speed trying to teach her about the critical importance of branding, PR and media relations.  This is what happens when your client/sista girl pulls you in after-the-fact and doesn’t have a communications plan…don’t get me started.

Anyway, I sent her a quick and dirty task list on Monday to get her to the launch event, including roles, deadlines and notes. After work (yes, we are hybrids: both have 9 to 5s) I gave her a “social media for your biz” crash course via phone while she was in the barbershop with her sons. After hanging up, I heard my voice ringing in my ears: “Keep your Twitter fresh!” “Is your Twitter linked to your Facebook page?” “Have you invited your friends and colleagues to follow you?” Sigh…a long one.

If you are on Twitter, please be kind and follow me @joyinhome